Diet Coke is sweetened with Aspartame (nutrasweet). Coke Zero is sweetened with a blend of aspartame and acesulfame potassium. Coke Zero is supposed to taste more like the original Coke, but without calories or sugar.
Coke Zero has 0.5 kilocalories per 100ml while Diet Coke contains 1 calorie. But the word ‘diet’ associated with women. Therefore, to market the product ‘Coke Zero’ been produced to associate masculinity.
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