The internet group Yahoo, AOL and Microsoft have introduced in recent weeks with a new advertising system that would sell advertising space on the pages one another, according to the Wall Street Journal.
The system, which could be launched later this year or early 2012, would allow advertisers to buy inserts illustrated, or banners on sites of Yahoo, AOL or Microsoft that were not sold by the sites themselves.
Leaders of the giants of advertising Omnicom, WPP and Publicis would explain the system such that at a dinner held in New York Tuesday, the daily said Wednesday in its online edition.
“But advertisers have questioned the ability of Yahoo, Microsoft and AOL to take off the system,” added the daily.
This would be for these three major Internet to better counter the rise of Google and Facebook on the advertising market illustrated.
According to the firm eMarketer, the three groups involved in this alliance, however, should see their market share decline this year in the United States: 14.4% to 13.1% for Yahoo, 5.1% to 4 9% for Microsoft, and 4.8% to 4.2% for AOL.
Also for the American market alone, Facebook is expected to exceed Yahoo to be number one in this segment to 17.7% (against 12.2% in 2010).
Google, which long has focused on advertising related to its search engine, would remain in third from 8.6% to 9.3%, more than a billion dollars in sales. eMarketer expects that Google will be able to catch up with Yahoo by next year.