Way2sms the portal that allows its users to freely SMS anybody in India will be launch it’s first android app in the coming months.This is in the wake of the current regulations from the Indian telecom authority TRAI.The SMS portal got lots of queries whether they will cease to exist after announcement from TRAI’s strict rules for no tolerance for marketing sms but the portal survived and now it is venturing into a new area.
The way2sms app will be launched for the android platform and thof followed by the BlackBerry and the iPhone versions. It will be a messenger like service and it will boost the SMS vertical which lost its relevance post-smartphone invasion. The current TRAI regulation has also hit the SMS market big time. “Although the new regulation on daily SMS limits is more relaxed and exempts certain businesses, we did lose about 16-17 per cent of our business because of the ban,” said Raju. He, however, declined to divulge further details on how the new app would be different from Whatsapp and other such features.