Social media sites allow one to stay connected to the world, and for businesses, the use of social media can provide customers that you need and the profits that go along with them. There are, however, mistakes that businesses wishing to use social media sites make, and those mistakes can be very costly. Here you will learn of some of those mistakes to they can be avoided and you get the absolute best possible results for your advertising needs.
- Not doing your Research – There are tons of social network sites out there, and just as every individual will not like every social media site, every business will not benefit from the same sites. It is imperative that the time and research be conducted to ensure that you are sourcing the best social networking sites for the services and/or products that you are offering.
- Not having a Plan – You go into things blind, and the result will not be anything you were initially expecting. Ensure that you have created a plan that entails your goals for social media advertising, the amount of time you plan to spend on it, and how all of it will take place. Having a plan will make social media life easier and work for you.
- Not Listening – Don’t be like companies online who do nothing but talk about themselves all of the time. People will quickly tire of this and move on. Though you are promoting your company, there are ways to go about doing this that will keep the customers interested and avoid too much me, me, me. When comments are left or photos or videos posted, respond back to each and every one of those. This shows you are a company that is involved, that cares, and that is listening to what those who make it possible have to say.
- Too Much, Too Soon – Sure, getting started is what you want to do, but if you do too much, too soon, it could only lead to trouble. You will wear yourself out and those who you are trying to attract, too. Keep it simple, keep it interesting and start slowly.
These 4 mistakes are those made all too commonly by small – and even medium sized – business owners day in and day out when dealing with social media, but now that you are aware of them you can ensure you are not one of them!
Mark Gregory recommends Marketing By Web Ltd; an online marketing company specialising in SEO and PPC services.