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4 Tips for Using Social Media as a Reputation Management Tool

No online marketing approach is complete without reputation management. Even the most comprehensive SEO, PPC or social media campaign will fall short if you don’t incorporate an element of brand protection into your strategy. Even if you have the most loyal and happy consumer base in town it only takes one disgruntled or misplaced comment to temporarily tarnish your image. One of the most effective ways to deal with this threat is through social media, and one of the best things about this method is that it is so accessible. Social media marketing and monitoring can be carried out by even the smallest of businesses with the most limited resources. To get the full benefit of this approach, there are a few tips to follow:

  • Use Google Plus. Google is constantly refining its algorithms and recently this has led to more social content appearing within the SERPs. Not surprisingly, the platform from which most text seems to be appearing from is Google’s own venture into the social world, Google Plus, therefore it really would be advisable to make use of this site.
  • Consider the amount of profiles you keep. It is important to have at least two active profiles as if in the unfortunate event that one becomes the subject of abuse, the other(s) can effectively protect your name to a degree. Nevertheless it is important to make sure you don’t have too many profiles. Never have more pages than you can regularly monitor. Unattended profiles leaves you at your most vulnerable.
  • Think before you react. When someone criticises the brand you’ve spent endless days, months and years building up, it is natural to react defensively, especially if the claims are unwarranted. However, as angry or frustrated you are it is imperative to remove yourself emotionally from your reply. Taking a moment to consider their point, then responding in a calm and objective way is a much more effective way of resolving the problem, and upholding your dignity and reputation in front of others.
  • Promote your positive content within social media. Directing your users to the content you do want them to see, such as blogs, articles and press releases which portray your brand in a good light is a really pro-active way of deterring attention away from bad press. Ultimately it lets you gain control over what your consumer base see which is essentially what online reputation management is all about.

SEO Positive offer comprehensive SEO, PPC, social media marketing and reputation management packages to businesses of all sizes.

Delete twitter account with twitter for android?

How do I delete my twitter account with twitter for android?

  • Question was asked by: ItsJustPunkLove
  • Question answered by: youtwitqa
  • Category: Consumer Electronics
  • Tags: how do i delete my twitter account with twitter for android
  • Question was asked at : 2011-03-12 18:00:01
  • Question was first answered at : 2011-11-03 18:37:41

Using Twitter to Publish The Book

Jennifer Egan, winner of the Pulitzer Prize in 2011 (work of fiction) tweets every day continuously from 20h to 21h, from May 24, 8500 of a new word to the account of the New Yorker (@ NYerFiction). The experiment will continue until June 2, is not unanimous.

Several points are and debate. First, the book is already written, while Twitter was initially designed to exchange spontaneously. And when an editor wants to publish his text on the Internet, the easiest thing to use a link that allows the social network perfectly.
This initiative is a writer also recognized risk of encourger feathers without talent to publish their own literary heresies on Twitter in hopes of being noticed. Not to mention that if, as presumably, the lines of the book by Jennifer Egan is posted by a robot, they can be considered as spam.

It is also true that after its publication on the network, typically the work will be published in paper or digital format, making up the operation of advertising. But we must also consider that writing fits the medium: it not written in the same way for the web or in print, for a long format or short format …

What has he seems aware Jennifer Egan, who said he wrote his text to Twitter. This does not prevent the media to consider anything but adapted to his initiative, especially if it is to be released in digital formats and ebook readers, today, no longer miss.

Twitter – Who Owns Your Feed

The first lawsuit in the United States could settle the question of who owns a Twitter feed written by an employee of a company.

The blogger Noah Kravitz, who was to work to test new products for the company PhoneDog between 2006 and 2010, is now pursued by his former employer.

According to the text of the complaint, filed in July in federal court in California, when Mr. Kravitz has “suddenly resigned” in October 2010, his employer asked him to give up his Twitter account, titled @ PhoneDog_Noah, which was followed by 17,000 Internet users.

Mr. Kravitz refused to do so, simply change the title of the thread, just now @ noahkravitz. And since then he has been hired by a competitor, TechnoBuffalo, and uses its Twitter feed “to denigrate PhoneDog.”

PhoneDog is seeking $ 340,000 in damages, based on a value of $ 2.50 per user according to his wire, or 42,500 dollars a month for eight months.

Quoted Thursday by the New York Times, Mr. Kravitz testified that he had left PhoneDog on good terms, and with the consent of the company for it “‘tweets’ in the name (of society) from time to time “.

Yet he found the target of legal proceedings eight months later, he interpreted as a maneuver of reprisals after he claimed 15% of gross advertising revenue PhoneDog.

For its part PhoneDog defended himself in a statement released by the newspaper: “The costs and resources invested by PhoneDog Media to advance its reputation and its number of subscribers in social media are important, PhoneDog Media considers them his property “.

“We intend to act decisively to protect our client lists and confidential information, as well as our intellectual property and brands,” added the company.

A lawyer intellectual property issues, Henry Cittone, argued that the case would “set a precedent in the online world in terms of ownership of accounts on social media.”

“Many of our customers are concerned about issues of ownership of accounts on social media,” said Cittone, also quoted by The New York Times.

A young Muslim mayor addicted to Twitter

“I have not tweeted for an hour, it’s hard,” joked the young mayor of Calgary, Nenshi Naheed, who heads the fourth Canadian city for a year, with wide use of social media.

Seeking contact with his constituents through Facebook or Twitter, the son of immigrants has managed to win thanks to his charisma, his humor, his words easy and its projects in a city renowned conservative.

With her brown curls, tiny glasses and big smile, the Nenshi Naheed told AFP: “In Canada and particularly in Calgary, you can do and be what you want, regardless of ‘where we come from. “

Born in Toronto, while her parents of Indian origin had just arrived from Tanzania, grew up in Calgary.

Muslim from a modest background, he obtained a Bachelor of Commerce at the University of Calgary and an MA in Public Policy at Harvard University before being an entrepreneur, writer, management consultant, professor and finally Mayor Calgary, City of West known for its cowboys, its stampede (rodeo festival) and its thriving oil industry. He’s only 39 years.

Growing up, I never thought for a moment that because of my religion or my background, there is anything I can do,” he starts, alternating between French and English during a meeting with investors in Montreal and he is trying to attract families to his town.

After living in New York, Amsterdam, Toronto or Boston, he naturally returned to Calgary and surrounding area of ​​1.2 million. Many media headline when he was elected in October 2010: “The first Muslim mayor of a major Canadian city.”

“When I won the election (…) I suddenly became known nationally and internationally. I saw my story on CNN, Al Jazeera, in Time magazine.” No fool, he knows that’s because it represents what is called a “visible minority” and his religion. But, he insists, in Calgary “it was never a problem during the elections.”

He campaigned by denouncing the excessive spending of the previous administration and by focusing on improving everyday life, a better city management and the fight against poverty.

He who has many hats cowboy continues to sell the city as a place “remarkably open-minded and welcoming.” “The cowboy hat does not mean a narrow-minded,” he quips.

He wears a striped tie purple color, a mixture of red (color of the Liberals) and blue (the Conservatives) that it is “neither right nor left”.

Petit, he never dreamed of the town hall. But he recounts, laughing, he was a true “nerd”, a loner obsessed with his studies.

However, its citizens can easily talk to him. He does not let her phone rarely. The Facebook social network and microblogging site Twitter has no secrets for him. Social media has been its powerful allies in the election.

“If you want to succeed, we must go to people where they live (…) many also live online. Twitter is a medium that allows direct communication. It is not without irony because the messages are only 140 characters but it allows a more in-depth conversation when I’m doing a speech to a thousand people. “

And he assures, it will not fall on an employee: he alone answers, no password.

Twitter in Ireland Too

The U.S. site Twitter microblogging will establish one of its international headquarters in Ireland, announced Tuesday the authorities of the island, which attracts many multinational companies with lower taxes on businesses.

“Ireland is popular. Twitter will establish an international headquarters in Dublin,” said the Irish Agency for Industrial Development … in a tweet.

The American group, which has offices in London and Tokyo, is looking to expand outside the United States.

“This is a great victory” and “confirms our status as European Capital of the Internet”, welcomed the Irish Minister for Employment, Richard Bruton.

Many groups of high technology or computer – Dell, Facebook, Google, Intel or Microsoft – have already established in Ireland where the corporate tax rate is only 12.5%, one of the lowest in Europe.

The Irish Government has consistently refused to increase this rate, despite pressure from other European countries and a severe economic and fiscal crisis.

Ireland has benefited from an aid package of 85 billion euros concluded there is almost a year with the European Union and the International Monetary Fund (IMF) to help fill a deficit caused abyssal by the sinking of its banking sector.

Sign that the situation has since improved, Ireland in the second quarter growth of 1.6%, confirming the rebound of the economy.

Twitter now automatically shortens URLs

Twitter now includes a new function. The site itself shorten URL links posted by its users to limit to 19 characters. After the photo-sharing, the microblogging site continues to regain control of its ecosystem by integrating more and more functions previously managed by external companies (previously the photo-sharing service). Twitter will also allow users to preview the original link to see which site they are about to be redirected.

Twitter seeks to fight against the anonymity of some URLs that redirect some sites unrelated to the message left in the Tweet. The microblogging site will also compare the URL converted to a list of web sites “potentially dangerous” to warn the user. Importantly, this new feature does not offer statistics, which should certainly encourage active users continue to use shorteners external link initially.

Attach Photos on

The micro blogging site Twitter announced Wednesday that it launched its own service overlay photos and videos in messages that compete with services provided by third parties so far as Twitpic or Yfrog .

“We provide an experience of photo sharing in native Twitter,” said the CEO of Twitter Dick Costolo D9 at the conference, organized by the news website All Things Digital in Rancho Palos Verdes (California, U.S. West States).

“The reason for this is that we must eliminate friction (which slows down) the embedding of pictures in Twitter,” said Costolo, who said that pictures would be part and parcel of a message, Instead of being accessed by clicking to open another tab.

With this initiative, Twitter takes up a new activity hitherto provided by one of several outside companies that seek to improve its system.

Last week the California company had done differently when you buy the service management Tweetdeck Twitter messages, rather than developing a similar service internally.

“Millions of people share photos every day. We will make it increasingly easy. In the coming weeks, we will develop a feature to upload photos and attach them to a Tweet (message) directly from Twitter. Of course, this feature is also available from our official mobile applications, “said Twitter on his blog.

This function should be available for all of the approximately 200 million Twitter users in approximately two weeks.

Lagarde put Twitter to succeed

What is the strategy of Christine Lagarde to win the post of Director General of the International Monetary Fund (IMF)? Building on … Twitter!

The current French Minister of Economy has indeed opened an account on Twitter @ lagarde_imf in which it invites users to support his campaign to succeed Dominique Strauss-Kahn to head the IMF. “Follow my campaign for the-post of Managing Director of the IMF,” she wrote as an introduction to his account.

For now, 415 “followers” are keeping track of the schedule Lagarde. It discovers what she told Maureen Dowd of the New York Times, there are only a few hours, or she had lunch with Brazilian Finance Minister Guido Mantaga. Already, fifty tweets were posted by employees of the French Minister.

Ms. Lagarde is now listed in over twenty groups, but, she did not follow any …

Twitter changes its Homepage Again

Old twitter Homepage:

old twitter

The new Look:

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