Fake Facebook likes may be new to you, but it’s not to Facebook. The company has realized that the social network has been bombarded with fake likes thanks to fake Facebook accounts, malware and computer generated technology.
There is technology out there that allows people or businesses to earn fraudulent likes. Many companies have used this technology in order to increase the number of likes their business receives, and many “social media managers” have used this tactic so that their employer thinks they’re doing a fantastic job.
Back in August 2012, Facebook announced that they would be taking the necessary steps in order to strengthen security and remove fraudulent and computer generated accounts, and this means removing any likes associated with those accounts. Facebook also plans on deleting fake accounts and fake brand pages in order to ensure that all Facebook users are engaging with real people and real brands.
On September 26, 2012, Facebook started their effort to remove fake accounts and fake likes. Facebook said that as long as businesses were complying with their terms and conditions and there was no sign of foul play, their company’s pages would remain on the social network, but they couldn’t guarantee that every company’s likes would remain intact. If it was determined that Facebook likes were coming from fraudulent accounts, they would be removed. In all, Facebook believes that an average of 1% of likes would be removed per page.
Facebook wants to keep the social network clean for all users, which means they don’t want their users—whether individual or brand—to be deceived by fake likes, or to deceive the public with fake likes. If Facebook deems anything suspicious, it will be removed.
Without the fake likes, companies that use Facebook can now have more accurate results to measure. They can truly learn about their real customers, including demographics and location, without having their results swayed by fake information. Brands can now create the right type of content to engage with their followers, and they may even see improved engagement and more conversions now that they’re solely reaching out to real customers.
Most companies will not even notice the change in their likes, but there are a few that might. Texas HoldEm Poker lost 96,000 likes, and Farmville lost 45,000. Even Lady Gaga saw her likes drop by 34,000.
While these numbers may be significant to companies who don’t have too many likes, these larger brands, which have millions of likes, will not even notice the change.
Facebook is not just going through older likes. The company will also be monitoring the current likes that company’s receive and determine if they’re real. They’ll also be taking the necessary steps to ensure that fraudulent accounts and malware are no longer allowed to use the site.
Monitoring Facebook likes is just one of the ways that Facebook is trying to ramp up security. The company will also be rolling out some newer security measures in the future in order to give their users a better overall experience.
Jacob Smith is a well established social media and web marketing professional. He is currently defining his SEO keyword strategy using the resources available at SEOmap you can follow SEOmap on Twitter @seomapsocial