The word Nintendo may be “equated with the skies,” “Let the heavens do for you” or even “Reach Heaven.” This name is intended to give a feeling of superiority to the consumer and be a form of advertising and marketing in order to compare Nintendo to a “divine blessing” and relate it to God.
Nintendo was created by Fusajiro Yamauchi in 1889 and manufactures handmade cards from a deck type of traditional Japanese called Hanafuda. In 1950, Hiroshi Yamauchi, great-grandson of Fusajiro, has partnered with Disney to produce letters stamped with his characters.
In the 1960s, Hiroshi Yamauchi tried to succeed in other areas: he founded a television network, a food company – who tried to sell instant rice, instant noodles in style – and even motels. Hiroshi but could not get the desired success, the companies went bankrupt and, moreover, after the Tokyo Olympics in the sale of decks decreases, almost prompting Nintendo to bankruptcy.
In mid-1970 the company starts to lose market share to makers of video games such as Atari and Bandai and its final entry in this field with the manufacture of small electronic devices were equipped with an LCD, called Game & Watch. The creator then Gunpei Yokoi would initiate the digital age of the company that would continue throughout the decades of 1970 and 1980 with the manufacture of video arcades. But Nintendo’s not the arcade bombed in the United States.
So, Shigeru Miyamoto, a designer working in the company since 1977, was called to create a game that could use the offices of an unsuccessful Radar Scope. Miyamoto, who knew nothing about technology, has created a game about a carpenter named Jumpman that saved his girlfriend from a gorilla. Donkey Kong, released in 1981, was a success, and revealed two characters: the gorilla-title, and Mario, who would become the company mascot.
After another successful arcade games like Donkey Kong Jr. and Mario Bros.., The company decided to invest in a console. The Famicom (Family Computer) was launched in Japan in 1983 and in 1985 was released in the U.S. named NES (Nintendo Entertainment System). The NES is indicated by “save” the video game industry had entered into the crash of 1983, selling about 60 million consoles. With the great sales of this console and Super Mario games., Metroid, The Legend of Zelda and Kid Icarus Nintendo establishes itself as a world leader and definitely becomes a symbol of an entire generation. At that time, many people do not even use the term “console”, preferring to refer to this type of device simply as “Nintendo”.
In 1989, Nintendo released its first portable, the Game Boy that started the popular Pokemon franchise with the arrival of Game Freak, and saw a great competitor come first: the Sega Mega Drive with her. With Nintendo releasing the Super NES in 1991, the two companies fought over the year 1990 by the dominance of the console market. Mega Drive would reduce 90-95% of the market for a mere 35% Nintendo, but games like Super Mario World, Street Fighter II, The Legend of Zelda: A Link to the Past, Donkey Kong Country Final Fantasy series and the first guarantee place back to Nintendo.
In 1995, Nintendo announced its next console, the Nintendo 64 and Sony, the giant in the world of consumer electronics, has launched the PlayStation (originally planned as a peripheral for the SNES, to read CD’s). Like the Sony console used CDs, and kept the Nintendo 64 cartridges (due to its loading times are much smaller), most manufacturers abandoned Nintendo to work with Sony. The Nintendo 64 was released in 1996 and was overtaken by the PlayStation, coming in 3rd place, also behind the Sega Saturn, but secured the second position in the U.S..
In 1996, it launched the Game Boy Pocket, smaller version of the original, and the first Pokémon games, which guaranteed huge sales of laptop and became a huge source of profit for the company. In 1998, it was released the Game Boy Color.
Nintendo headquarters in Kyoto, Japan
In 2001, Nintendo released the successor to the N64, Nintendo GameCube. The island suffered a tough competition from Sony with the Playstation 2, and newcomer Microsoft and its Xbox. Also in 2001 came the successor to the Game Boy, Game Boy Advance, which was soon replaced by the Game Boy Advance SP, which has revolutionized the market by being first with its own light.
In 2004 we presented a new portable console, the Nintendo DS, with an innovative concept: two screens, one of which is playable, as in Palmtops, which received 3 million pre-orders at launch. It also suffered a tough competition with the arrival of the Sony Portable Play Station Portable (PSP). In 2005 he released a separate version of the Game Boy Advance, Game Boy Micro.
At E3 2005, the company announced its entry into the new generation, releasing their new console, codenamed Revolution. In 2006, the Revolution renamed Wii. For many generated controversy because it made no sense, but, over time, people found that made sense, since for a non-gamer, on hearing that name and know that it’s a video game, he knows that this is very simple and easy to play. At the end of 2006 were launched the Wii (on November 19 in the U.S. and December 2 in Japan) and one of its rivals, a new member of the family old PlayStation, the PlayStation 3, which, along with the 360 ( released a year earlier), would have the most advanced graphics and sound of video games, but it makes it too expensive even for Americans, costing $ 600. Nintendo, by contrast, did not want advanced graphics yet, but putting a new way to play with the Wii-mote, which tracks the movements of players and attract new gamers to the market for video games, and thus secured the leadership of consoles.
In 2006, the company launched the Nintendo DS Lite, a thinner version of the original Nintendo DS.
In 2008, she launched another version of the Nintendo DS, Nintendo DSi, which is thinner than the Nintendo DS Lite, but a little wider, it also comes with two cameras equivalent to 3 megapixels, and your best connection.
In 2010, it was announced the Nintendo 3DS, a version, with superior hardware, the Nintendo DS. The new notebook has the ability to play games in 3D without special glasses to see the 3D effect.