The Microsoft IT group said Tuesday it ceased to manufacture its Zune player, which in five years has never really found its market to compete with Apple’s iPod, and whose functions are now included on mobile phones.
“We recently announced that in the future (operating system) Windows Phone is central to our strategy, music and video, and we no longer produce Zune players,” said Microsoft has just over a page of his site dedicated to users of this camera.
This is the first time Microsoft officially confirmed the death of the Zune, the latest version was released in September 2009. In February 2010, Microsoft announced that the Zune software migrate to mobile.
The group of Redmond (Wash., northwest of the USA) continues the development of this program, and has even launched Monday in the U.S. and Canada a new formula of “Music Zune Pass” with a package $ 9.99 per month for unlimited access to 14 million songs and thousands of video streams that can be played on mobile in the Windows Phone, on computers running Windows or via the Xbox games console 360.
The Zune was launched in 2006 five years after the first iPod, had never won significant market share against the iPod.
Stopping its production comes as some speculate on a medium-term shutdown of manufacturing iPod classic (without internet), with sales bunched together for two years and whose duties are taken on mobile phones iPhone.