How Social media will impact eCommerce in 2013

2013 is the year that social media and e-commerce designers will meld together seamlessly. The social aspects of social media will help e-commerce companies find out what customers really want in a brand, and will also boost sales by customers using social media to share their purchases and likes. By 2013, most of the kinks in the process will be removed, and companies will be free to take full advantage of social media for business decisions.

Social media is surprisingly influential in the realm of company and brand loyalty, and will impact e-commerce in 2013 in the following ways:

Social media sharing and company “likes” will influence buyer’s choices: Today, most companies have a social media presence just like many people in the world. Social media provides a unique way for customers and brands to interact with one another, helping each other find the best way to meet the needs of customers and benefit companies. Today, a few companies allow the use of product sharing through social media, but in 2013, most brands will use social media as a way for customers to share their recent purchased and wish lists with friends for birthdays and other social gatherings.

Customers will only follow brands with active social pages: People like knowing that a company cares about them personally. The more active a company is through social media, the more customers will remain loyal to the brand and continue to shop their. In 2013, companies that share product ideas, allow customers to influence buying decisions, and offer give aways will increase their fan base and increase sales and brand loyalty. This is a necessary step to prevent customers from turning to other brands who offer these conveniences. This will also help prevent customers from getting bored with a brand and turning to competitors.

Companies will offer personalized pages based on social media choices: Many people share a large part of their lives, likes, and dislikes through social media. Just by seeing what a person “likes” on their page can determine what kind of person they are and what is most important to them. Companies will be able to take advantage of this information in 2013 by creating customized ads and web pages based on the likes and dislikes of their fans. Companies will be able to use cookies and other public information to create customized displays and pages for each customer displaying what that person should like most on that company’s site.

Viral marketing: The more customers share products and information about a company, the more advertising exposure the company receives. Many companies are already taking advantage of this marketing ploy by creating clever ads and funny marketing campaigns that are so over the top that people share the ads with friends through social media. This form of viral marketing is an inexpensive way to increase brand awareness and get new customers to visit a company they may not have thought about purchasing from in the past.

Greater brand exposure: As more people joint social media sites, companies can easily raise awareness for their brands to a new customer base simply by advertising with the social media site. This automatically increases brand awareness on the site, and may even bring in international business from countries where there are no local stores from that brand. With just a little effort, companies will be able to raise their awareness to an international or global level.

In-depth market research: Social media is an excellent market research tool. By 2013, most companies will have an established brand page that customers have interacted with. Taking the data and feedback directly by customers, companies can easily see what customers like and dislike about the brand and make changes accordingly. This raw data presents an unprecedented level of customer feedback that can really help brands identify exactly what customers want and need most.

By 2013, social media is set to have a huge impact on the e-commerce industry. Companies that do not already have active social media presences should consider implementing eCommerce solutions that will foster a personal relationship with customers through social media. Brands that do not create social media bonds with customers will quickly loose to companies that have already made the leap to the future of marketing e-commerce advertising.

This is a guest post by Andras Deak who is currently doing his internship at an eCommerce solutions company. He is an occasional guest blogger on web design and development as well as gadgets and technology. Andras is currently writing on behalf of Code23.


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