This week the business we are portraying on history of companies is beautifull by itself.
Meet Jo Mousselli the women behind beautiful eyelashes.www.xtremelashes.com
Jo Mousselli was born into a hardworking immigrant family, and her father’s mantra was instilled in her heart, “With education, hard work, and perseverance, anything is possible.”
Jo became married at 17 and had four beautiful children by the age of 25. Times were very difficult economically and emotionally for the young family. By the time her first two children were in grade school, the family’s housing choices were limited to a high crime area in a less than desirable school district. With little support from her husband, Jo realized she was raising her children singlehandedly and that it was up to her to change their circumstances. Despite her husband’s objections, Jo enrolled in college and worked as a kindergarten teacher for eight years, graduated magna cum laude from Texas Woman’s University, and later accepted a job as a Registered Nurse in the pediatric ICU at Texas Children’s Hospital.
Caring for critically ill children was very fulfilling, but after ending her tumultuous marriage and a decade in the nursing industry, Jo wanted to venture in a new entrepreneurial direction. In 2005, she decided to develop an innovative product that would make women look and feel effortlessly beautiful. With a lot of help from her children and the support of her new, wonderful husband, she founded the company Xtreme Lashes® and helped establish and define a new industry, semi-permanent eyelash extensions.
Utilizing her extensive nursing background, Jo set the standards in hygiene, safety and design to propel Xtreme Lashes® to become the global leader of eyelash extensions. In only five years, what started as a home-based family business has evolved into a corporation with over 50 corporate employees, international franchisees representing Xtreme Lashes® in 28 countries, and over 14,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s Spas, Saks Fifth Avenue, Spa Nordstrom, and Elizabeth Arden Red Door Spas. Jo was acutely aware of the risks and challenges of revolutionizing a new industry. Her journey was risky, and physically and emotionally exhausting, but she wouldn’t have had it any other way. In Jo’s attempt to personify her father’s mantra, it not only empowered her home life and professional career, but the lives and careers of thousands of women worldwide.
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