Google is working to redesign YouTube

Soon a general overhaul of the online video site YouTube? Google and would prepare for a new revolution in the halls, namely the advent of Internet-connected TVs, “says Wall Street Journal.

Google plans to rank practical videos on YouTube “channels” , and highlight them on a completely redesigned home page. The aim is to encourage users to stay longer on the site, and convince advertisers of the appropriateness of making an investment in advertising on YouTube.

YouTube will also invest up to $ 100 million to produce original content, namely professional videos designed specifically for the web. Google thus bets (risky, says the ‘WSJ’) there is a market niche for these videos online, midway between the amateur videos and real TV shows.

The initiative comes as the YouTube video market online is expanding rapidly in the U.S. thanks to streaming (video streaming), with a growing supply of programs and movies from companies such as Netflix, Amazon and Hulu. This is a major strategic shift for YouTube, which has emerged as the leader in online video with videos of amateurs and has so far paid little attention to the copyright professionals.

The parent company Google, which acquired the site in 2006 for $ 1.6 billion, clearly believes it is time to convert its investment into cash machine! … Asked by the Wall Street Journal, YouTube has so far refused to comment on these proposed “new formula” …



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