What is the common point between Eric Schmidt, Google’s executive chairman, and Lady Gaga the sultry pop superstar? According to the New York Times , they would have both invested in a start-up named backplane . The fundraiser, led by Tomorrow Venture, the investment fund of Eric Schmidt, have raised over a million dollars, bringing the involvement of Lady gaga at 20% equity stake.
This mysterious company was co-founded by Troy Carter, manager of the pop star who manages including its digital strategy. The start-up would be specialized in the management of online communities with a platform based on integrating social networks. This idea came to Troy Carter as he lunched with the singer and the boss of Apple, Steve Jobs, about Ping, a social network specializing in music that has been a resounding failure at launch.