Eric Schmidt and Lady Gaga invest in backplane


What is the common point between Eric Schmidt, Google’s executive chairman, and Lady Gaga the sultry pop superstar? According to the New York Times , they would have both invested in a start-up named backplane . The fundraiser, led by Tomorrow Venture, the investment fund of Eric Schmidt, have raised over a million dollars, bringing the involvement of Lady gaga at 20% equity stake.

This mysterious company was co-founded by Troy Carter, manager of the pop star who manages including its digital strategy. The start-up would be specialized in the management of online communities with a platform based on integrating social networks. This idea came to Troy Carter as he lunched with the singer and the boss of Apple, Steve Jobs, about Ping, a social network specializing in music that has been a resounding failure at launch.

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