As rightly pointed out the article in the latest issue of Capital “How far will the new Big Brother, social networks are now moving into high gear come and perhaps even to cross a line that grows everyone to consider the consequences of its presence on the internet.
1. Facebook takes over Google, and goes even further!
Facebook continues its explosive growth with 500,000 new users per day and has already reached over 600 million members, which puts it far ahead of his pursuers direct, including a penetration of over 90% in youth1. Become unavoidable, the social network has however taken a more ominous turn these months2.
With particular available to all functions such as “like” (I), “place” (I point where I am), and in recent days, sharing documents via its messaging has already surpassed the mail United States. In a few months he has woven a huge “social graph” that connects all its members together through the internet content, so that its algorithms would soon be able to offer a fully customized search engine that sorts and filters the results ” our tastes and those of our friends. ” Somehow the function your friends also liked “from Amazon, but across Google.
Beyond the shock that this promises to lead with another U.S. giant, which fails to impose its own social functions (buzz, orkut) and now gets attacked on its core business, the search and messaging, this change has other implications for each of us and that we must take.
Indeed, let us not only more and more indelible through these pervasive social functions but now another step is taken: others provide information on us without any possibility for a third party to authenticate source of information. Thus, any of your “friends” can refer you to a photo, indicate where you are. It can affect your image that is built on the internet without a third party can determine whether the information is authentic or not.
We can no longer be content to pay attention to information that is voluntarily issuing, we also audit those that emerge spontaneously!
2. What does this change for us all?
In a personal context, it can not interfere. Provided we take the time to carefully adjust the parameters of its profile and do not post yourself what you do not want to see movement on the internet any more damage can be limited. In a professional context things are much less benign.
Already, Google has muddied the waters. Giving priority in its search algorithms to the “popularity“, it was impossible to master the order of the results when typing his own name in the search engine. The information that is visible depends more on where it is present its contents or even its freshness. And an article mentioning you or even several years old, can happen before your latest news or your own company website. There is so much information indexed by Google that beyond the first page, it is no longer visible.
With social networks like Facebook and even professional networks like LinkedIn and Viadeo is no longer the raw information that is of importance but the list of contacts with whom you interact that define your visibility and influence canvas. For not only the information you have posted on you that is highlighted and read by anyone who seeks to know you, but your network and your “wall” (ie the aggregation of all content transmitted through all your contacts at a time “t”) that make up your snapshot. The climax is reached with twitter is that the number of people following you to measure your influence, presque indépendamment information that you transmit, causing you to ever make and take over and ultimately distort your image.
3. How to take advantage of these networks and building his image rather than undergo
All these elements have dangerous consequences for your e-reputation and the situation becomes difficult to control.
Many tools and new occupations are emerging to establish a diagnosis of your instantaneous image on the canvas. When is its own brand – professional consulting, entrepreneur, celebrity, expert, and even each of us cherchantpar example to change jobs – to measure and verify how it is perceived on the web is a major issue.
However, if we succeed or less to establish this diagnosis, it is still extremely difficult to correct a personal image and that is the nature of fragmented and non-hierarchical web. The eraser does not exist on the Internet traces are indelible, and more so that information is replicated, backed up and scattered through social networks.
To control its “digital echo, so there is no other solution than to be his own producer of content and make it more visible than spontaneously generated information about you. It is necessary to gather information on around you, the highlight and disseminate themselves to their contacts.
After aggregation to others (and platforms netvibes recent proxy), so we just invented the concept of “self-proxy”: the selection and organization of information and content on a person by itself, to preserve its image and promote it. It may also be that the next generation web. After. Com, long live. Me!