Benetton – History of the Clothing Giant

United Colors of Benetton Group SpA is an Italian clothing brand, based in Treviso (Italy). The name comes from the family name of the founders of the company. Benetton company was founded in 1965. Listed on the Stock Exchange of Italy.

The story began in 1955 when Luciano Benetton, the eldest of four children, was only 20 years and worked as a salesman in Treviso. He realized that people wanted to color in their lives and especially in your clothing. Bike sold a younger brother to buy the first weaver of second hand, and began to market a small collection of sweaters to local stores in the area of Veneto. The positive reaction to his designs was only the beginning of a solid start. Soon after, she asked her sister and two younger brothers, Giberto and Carlo, to join the business.

In 1966, Benetton opened its first store in Belluno and in 1969 in Paris, with Luciano as chairman, his brother Giberto in charge of the administration, his younger brother Carlo production, and Giuliana as a chief designer.

Its core business is the casual clothing line (informal) “United Colors of Benetton”, “Sisley” more focused on high fashion, “Playlife” clothes for every occasion.

Its products include clothing for men, women, children and underwear. Recently expanded the business of perfumes and toiletries, household items such as kitchen accessories and baby products.


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