A&F – History of Outdoor Apparel


This is a part of the series history of companies.

A & F was founded in 1893 as a shop selling items of camping, hiking and weapons. In the early twentieth century, Abercrombie & Fitch Co. was one of the stores selling clothes more popular for British elite sporting expeditions. The company was known for dressing some of the most influential leaders of the United States and celebrities in their sporting excursions. Every U.S. president since Theodore Roosevelt to Gerald Ford is said to have dressed in clothes from the company on occasion. “Teddy” Roosevelt was particularly enthusiastic about Abercrombie & Fitch clothing, and frequently visited the store in preparation for his famous trip to Africa. Other celebrities who passed through the doors of Abercrombie & Fitch were Charles Lindbergh, Amelia Earhart, John Sloan, Greta Garbo, Katharine Hepburn, Clark Gable, Harpo Marx, John Steinbeck and Ernest Hemingway, who reportedly bought at A & F Gun he used to commit suicide. [12] its original owner in europe
[Edit] Abercrombie & Fitch Co.

The company founded by David Abercrombie and Ezra Fitch was dissolved soon enough David Abercrombie was more conservative and was happy to continue the store as it was, selling clothing for professional people who work outdoors. Ezra Fitch, on the other hand, was more visionary. He believed that the future of the business was in expansion, selling to people who worked on the street and to a wider audience. The two argued frequently, despite which the company grew with great success. In 1907, Abercrombie sold his share of the company to Fitch and returned to manufacturing outdoor goods. Fitch continued with other business partners for the first time the company could lead to your liking.

Fitch found that the store should look outside. The stock is not hidden behind glass. Instead, it showed as being in use. Put a tent and equipped it as if it were in the midst of the Adirondack forest. A fire burning in a corner, where stood an experienced guide providing valuable information to potential buyers. Part of the strategy to expand the company was the creation of a mail order catalog. In 1909, Abercrombie & Fitch catalogs sent more than 50,000 including outdoor clothing, camping clothing, articles and advice columns. The cost of the catalog was about to ruin the company, but proved to be a profitable marketing tool.

In 1913, the store moved to a more central direction and easy access on Fifth Avenue in New York, expanding its offerings to include apparel. A & F became the first New York store to provide clothing for both men and women. In 1917, A & F moved back to a 20-storey building on Madison Avenue, becoming the sporting goods store in the world. Outside, a sign reads: “Where the Shining Path crosses the Boulevard.”

The brand’s flagship store had many different amenities: a shooting range on the ground floor; Equipment for skiing, archery, diving and outdoor sports on the mezzanine. On the second floor to the fifth were reserved for clothing suitable for any climate or terrain, on the sixth floor a gallery of pictures, plus a bookstore about sports, a watch repair facility and a fully equipped golf academy with a resident pro, the seventh floor, including an armory, earrings and more than hundred types of pistols and rifles. The eighth floor was dedicated solely to fishing, camping and boating, and included a desk that belonged to an instructor of “bait and fly” that he taught in a pool. The fishing section of the store had more than 48,000 over 18,000 flies and fishing lures. The clerks hired at Abercrombie & Fitch were not professional salesmen, they were men in the field. Speaking of her hobbies was a pleasure for them, and sold only to buyers’ request.


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